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Guide: Open Graph & Social Media Meta Tags
What are Open Graph Tags?
Open Graph (OG) tags are meta tags that control how your content appears when shared on social media platforms like Facebook, LinkedIn, and others.
Essential Tags
| Tag | Purpose | Recommendation |
|---|---|---|
og:title | Headline | 50-60 characters |
og:description | Summary | 150-160 characters |
og:image | Preview image | 1200×630px, absolute URL |
og:url | Canonical URL | Full URL with https:// |
Twitter-Specific Tags
X (Twitter) uses its own card system. If Twitter tags aren't set, it falls back to OG tags.
twitter:card—summary_large_imagefor big imagestwitter:title— Optional if og:title is settwitter:description— Optional if og:description is set
Image Best Practices
- Size: 1200×630px (1.91:1 ratio) works on all platforms
- Format: JPG or PNG under 5MB
- URL: Must be absolute (start with https://)
- Content: Avoid too much text — may get cropped